Book Corner 2020.32

temp

The Art of Choosing by Sheena Iyengar

I don’t know, I just didn’t really learn anything. The most exciting part was when she starts talking about the famous jam study, and how everybody seems to know about it but everybody gets it slightly wrong; and then she reveals that she should know because she’s the one who actually conducted the jam study. Mind blown!

[The jam study offered people a taste test of 24 different jams, then repeated the experiment with only 6 jams, and found that 24 jams attracted more attention but 6 jams resulted in more sales.]  )

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s