3 thoughts on “Maple Syrup Shelves of Shame

  1. I worked briefly for Vermont Maid in Burlington, adding the maple (which even back then was only 5% and from Canada). I’d come home at night glazed.

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      1. Can’t paste graphics, more’s the pity, so I’ll just say Vermont Maid back then advertised itself heavily as old-fashioned maple syrup from Vermont, including on the bottle label. It wasn’t, of course, but truth-in-advertising rules weren’t strict. The company extrapolated from a wholesale maple broker so it’s even possible that maple sugar from Canada cost less than artificial maple flavor. I can tell you they didn’t spend much on the kid in the attic unwrapping and chopping up said sugar with a hatchet, feeding it into a chipper.

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